{"title":"CHOUKA","description":"\u003cp\u003eA world of expressive characters, curious gazes, and stories waiting in every gesture. CHOUKA brings together distinct personalities, each with their own charm, imagination, and way of seeing the world. Some carry quiet elegance; others arrive with mischief in their eyes and laughter close behind.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAcross its collections, CHOUKA explores culture, identity, and the wonder of everyday life. Clothing, expressions, and small gestures become part of each character’s story, inviting collectors to recognise something familiar or discover someone entirely new.\u003cbr\u003e\u003cbr\u003eA character collection concept for Nujooms, inspired by RexChouk’s expressive visual world.\u003c\/p\u003e","products":[{"product_id":"daughters-of-the-region-series-figures","title":"Daughters of the Region Series Figures","description":"\u003cp\u003eNine women, nine stories, and countless threads of belonging. Daughters of the Region celebrates the beauty of Arab womanhood through the clothing, adornments, and gestures that hold a little of home. From the shimmer of pearls to the richness of embroidery, each figure invites us to look closely at the details through which heritage lives on.\u003c\/p\u003e\n\u003cp\u003eThere is tenderness in a lifted veil, quiet confidence in a graceful stance, and joy in the way a shawl is held. Each daughter has her own presence, her own colours, and her own story to tell. Together, they recall the women whose elegance fills our memories: mothers preparing for a celebration, grandmothers opening treasured jewellery boxes, and daughters discovering the beauty of traditions they will make their own.\u003c\/p\u003e\n\u003cp\u003eAcross the collection, familiar threads meet distinctive expressions of identity. Dresses become small celebrations of craftsmanship; ornaments carry echoes of occasions, places, and people held dear. Every figure honours a particular sense of belonging while finding her place among the others, a gathering of women connected by warmth, individuality, and the stories they carry.\u003c\/p\u003e\n\u003cp\u003eCreated to be collected, cherished, and passed on, Daughters of the Region brings these stories into the palm of your hand. A little piece of home for those who recognise it, and an invitation to discover its beauty for those who are meeting it for the first time.\u003c\/p\u003e\n\u003cp\u003eCreated by illustrator Rexchouk for Nujooms.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBrand: Nujooms\u003cbr\u003eAge: 15+\u003cbr\u003eMain material:PVC \/ ABS \/ Polypropylene \/ Polyester Fibers\u003cbr\u003eProduct size: About 9.7cm*10.3cm\u003cbr\u003eThe whole set contains 9 blind boxes (no repetitions)\u003c\/p\u003e","brand":"Nujooms","offers":[{"title":"Single Box","offer_id":49758557012227,"sku":null,"price":60.0,"currency_code":"AED","in_stock":true},{"title":"Whole Set","offer_id":49758557044995,"sku":null,"price":540.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/8866\/7907\/files\/DaughtersoftheRegionPackaging.png?v=1791206729"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/8866\/7907\/collections\/Floor-lengthplumembroidereddress_0061b340-c7cd-4f4c-8387-63693e246ed3.png?v=1791207421","url":"https:\/\/nujooms.com\/collections\/chouka.oembed","provider":"Nujooms","version":"1.0","type":"link"}