About Nujooms

A little wonder, held close.

Nujooms began with a love for the things we choose to keep: a character that makes us smile, an illustration that feels familiar, a small object that somehow holds a whole memory. These treasures find their way onto our shelves and into our everyday lives, becoming quiet reminders of who we are, what we love, and where we belong.

Our name comes from the Arabic word for stars. It reflects the world we imagine for Nujooms: a constellation of artists, characters, and stories, each with a light of its own. Some feel like home. Others lead us somewhere we have never been. Together, they make room for discovery.

Rooted in the UAE, Nujooms is a collectible brand concept that celebrates the imagination of Arab and MENA artists. We envision a place where their distinctive visual worlds can take shape as figures and thoughtfully designed collections, bringing the intimacy of an artist’s work into objects people can hold, display, and cherish.

At the heart of this vision is the artist. Their humour, observations, memories, and ways of seeing give a character its personality. We imagine each collection as an invitation into that perspective, where an expression might spark recognition and a carefully considered detail might encourage someone to look a little closer.

Heritage has a special place in the world of Nujooms. It lives in the curve of an ornament, the colours of a treasured garment, and the gestures we recognise before we can explain why. We are drawn to the possibilities of bringing these details into contemporary character design, allowing familiar stories to meet new forms of imagination. Alongside them, there is room for fantasy, mischief, tenderness, and the unexpected.

We also love the ritual of collecting: the anticipation before opening a box, the pleasure of meeting a new character, and the care taken in finding its place among the others. Over time, a collection becomes personal. It reflects its keeper’s taste, curiosity, and memories, a small world assembled one meaningful piece at a time.

Our visual identity carries that same sense of belonging. Deep burgundy recalls the warmth of henna, while soft ivory offers a quiet space for each character to shine. Our seven-pointed emblem honours the seven emirates, with a form that gently echoes a palm tree and the seasonal promise of Suhail. Within our name, the meeting of the two os suggests infinity: an open horizon for the stories still waiting to be imagined.

Nujooms is our invitation to stay curious, to find beauty in small things, and to make space for art in everyday life. We imagine our characters travelling far beyond the place where their stories began, finding homes with people who see a little of themselves in them.

From an artist’s imagination to a place in yours.

Nujooms is a fictional brand developed for an academic assignment. All products and proposed artist collaborations are concepts; no affiliation or endorsement is implied.